Text messaging continues to be an extremely popular method of communication, as direct messaging to consumers offers unparalleled response and a cost effective way of communicating with consumers.

The ATLAS Interactive platform enables you to send text or binary messages to single or multiple handsets. These can be sent immediately, or can be scheduled. When required, lists can be screened against specific criteria before messages are sent.

Dynamic headers can be used to personalize messages, and numbers can be embedded allowing the recipient to respond immediately.

WAP messages can be sent with a unique WAP string to identify users.

Detailed online reports give real-time information on the status of all messages sent as they pass through the networks.